Tag: Decision-making

Stepping in Sync: How Crocs.com Unified Global Priorities with a Streamlined Product Prioritization Process

In a rapidly expanding global market, aligning priorities for site enhancements can be a Herculean task. This article unveils how Crocs.com, under the guidance of Josh Zapin and his team of Digital Project Managers, successfully tackled this challenge. By implementing a data-driven product prioritization process that balances both regional nuances and global needs, Crocs.com has optimized its resources and decision-making, leading to more effective development and greater financial impact

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